Tuesday, March 31, 2020

Reading Reflection No. 2

Samantha Twohig
ENT3003
Reading Reflection No. 2
3/31/20

Book: The Art of Social Media: Power Tips by Power Users by Guy Kawasaki

1. General Theme: With social media on high rise in today's society, it is near the top of what determines a company or products success versus failure. The author provides his readers with useful tips in order to help entrepreneurs use social media to their benefit.

2. This book and their idea for writing this book enhanced many things that I have learned within this course; ENT3003.  It reinforced the many mediums that go into promoting a product, which in their case they focus on social media. Social media is a very easy and popular way for consumers to find and like a product and can set a company up for great success.

3. An exercise that I would create would be for each student to try and promote their individual product on certain social media platforms. They must use the tips that Kawasaki presented in his book to see if this medium would be beneficial to them and to their product. 

4. What surprised me most when reading this book was how many things actually go into using social media as a platform for your company or product. Being from a time that revolves solely on social media, I thought that I knew all the ins and outs of each platform and how I could use it to my benefit, however, after reading this book I realized it is not all that simple.

3 comments:

  1. Hey Sam,

    It was awesome to read this post, as I didn't choose this book, but it was one I wanted to read. It is interesting to me that the book brought up uses of social media that we don't already know. It seems like you learned a lot of important stuff about social media from reading this book.

    Great job.

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  2. Hi Samantha! I didn’t choose this reading but it seems very interesting based on what your idea of the theme is. It’s true that social media has many benefits for starting a business, especially since there are so many different platforms. I like how your exercise allows students to incorporate their products into social media platforms that many students already use.

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  3. Samantha,

    I enjoyed reading you review on your book choice. I would love to read this book sometime, as I feel as if I have a tenuous grasp on the inter workings of social media. I can imagine it could be difficult to balance one's personal social media habits, with those that are beneficial for business. It is good, like you stated, that companies have suites dedicated for business owners to promote their business. Thank you for sharing!

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