Reading Reflection No. 2

Samantha Twohig
ENT3003
Reading Reflection No. 2
3/31/20

Book: The Art of Social Media: Power Tips by Power Users by Guy Kawasaki

1. General Theme: With social media on high rise in today's society, it is near the top of what determines a company or products success versus failure. The author provides his readers with useful tips in order to help entrepreneurs use social media to their benefit.

2. This book and their idea for writing this book enhanced many things that I have learned within this course; ENT3003.  It reinforced the many mediums that go into promoting a product, which in their case they focus on social media. Social media is a very easy and popular way for consumers to find and like a product and can set a company up for great success.

3. An exercise that I would create would be for each student to try and promote their individual product on certain social media platforms. They must use the tips that Kawasaki presented in his book to see if this medium would be beneficial to them and to their product. 

4. What surprised me most when reading this book was how many things actually go into using social media as a platform for your company or product. Being from a time that revolves solely on social media, I thought that I knew all the ins and outs of each platform and how I could use it to my benefit, however, after reading this book I realized it is not all that simple.

Growing Your Social Capital

Samantha Twohig
ENT3003
3/24/20
Growing Your Social Capital

Domain Expert:

1. An IT expert at a company located in Manhattan, New York. 
2. This person is constantly helping business's implement different technological aspects into their company. 
3. This person is my uncle. After I read this assignment he immediately came to mind so I called him one day to ask if he had a few minutes to answer a few of my questions. 
4. I explained my idea to him and he loved it and thought it would be very helpful especially in today's world. He gave me a few tips on how to go about working with the social media platforms to implement my product while also informing me he will help me to do this once the time comes. 
5. By including my uncle into my networking, I will be able to not only encourage the use of my product but also learn from him so I will be able to do it on my own in the future. 

Market Expert: 

1. My cousin who is a digital marketer for MSG located in Manhattan
2. He markets all different aspects of his business getting customers aware and excited to use their services. 
3. I went to my cousins apartment one afternoon to meet with him and discuss ideas for my target audience and how to go about making my product known to these platforms. 
4. He gave me many tips as he works with a similar target audience and helped me to come up with ideas as to how to address each consumer. 
5. By including this person in my networking, I will be able to learn about my specific market with a little guidance from an expert.  

Supplier: 

1. A family friend 
2. He sells new technologies to different companies around the world. His company is based out of Switzerland. 
3. He lives in California at the moment so I called him the other day to see if he could answer some questions I had regarding the technology business and how I could succeed within it. 
4. He loved my idea and things it is great in order to reduce the issue of data privacy violation. He also informed me that based on his experience and the different technology platforms that he has sold, he sees much potential in my product. 
5. By including him I will be able to learn and further improve on my business.

Reflect: 

This exercise opened my eyes to the different types of people I should be networking with. It also opened the doors to establish many different relationships that will help me as I move along with my product and in this industry as a whole. 

Idea Napkin No. 2

Samantha Twohig
ENT3003
3/24/20
Idea Napkin No. 2

1. I am a sophomore at UF and I am very involved on campus including Greek Life and multiple business clubs. I am a dancer and before coming to the University of Florida, I actually competed in dance. Although I did not continue at school by joining a dane team here, I still do some things on my own. I see this business playing a big role in my life as it relates to not only my life but many because majority of the world today revolves their lives around social media.

2. I will create a guide of specific required questions that each social media platform must follow when someone is creating an account. The questions that I will ask will be less personal as to prevent private information from being exposed or stolen.

3. I am offering it to all social media platforms as a form of security for the people using theses social media sites.

4. They care because if they do not start to implement this people will become more scared of data privacy invasion and therefore stop using their site or app, further hurting them.

5. As a college student, I believe I have more experience in the field of social media compared to someone maybe in their 50's. I believe I can use my experience to prevent data privacy violation from occurring and make more people feel safer when providing certain information to these platforms.

Elevator Pitch No. 2

https://www.youtube.com/watch?v=cQ7JOht4gNE&feature=youtu.be

Create a Customer Avatar

Samantha Twohig
ENT3003
3/19/20
Create a Customer Avatar



My avatar is a 50 year old woman with two teenage girls, both at a college level. She works full time as an interior designer and when not at works she spends her days shopping with her sisters or getting coffee with her friends at the local coffee shop. She spends her nights on the couch with a glass of wine and watches her favorite shows with her husband. She uses social media often to not only see her daughters posts but also her friends; as a way to catch up with old friends she has not seen in a while.

The avatar and I have the use of social media in common. I do not believe this is a coincidence because social media is widely used across the world today and there are many different platforms available.

Figuring Out Buyer Behavior No. 2

Samantha Twohig
ENT3003
3/9/20
Figuring Buyer Behavior No. 2

1. Segment: For my segment I chose, once again, people of all ages that use social media daily and may experience this issue. I interviewed a male at the age of 22 who mainly uses Facebook. I interviewed a 16 year old girl and a mother who not only uses social media herself but so do her kids.

2. Begin with Alternative Evaluation: With many social media platforms in the world today, there are many alternatives for customers to choose from. I asked my interviewees what helped them make their final decision on a certain social media app and all of them said that the quality and style is what essentially made their decision. Along with that, it was the app that all their friends were using. Most of these social media platforms are free for download so the price was never really a factor in the decision process.

3. How/Where Do They Buy?: My segment purchases these apps online or on smartphones. No cash is used in the transaction but rather a credit card or some other form of electronic payment.

4. Post-Purchase Evaluation: My interviewees stated to me that they knew it was a good idea when they were able to successfully post pictures and get to communicate with their friends.

5. Summarize: My interviewees gave me three different insights, aside from own, on how people really make their decision to download and join a social media platform. The amount of other people, friends or not, who are using this app plays a very bigger factor in the decision. I was not surprised that none of interviewees mentioned the privacy policy however, that may need to be something customers look at, as more and more of these platforms have in invaded data privacy.

6. Draw Conclusions: After my interviews, and even from my own experience, being in this segment, I have realized that they follow the social trend at the time. This goes along with post-purchase evaluation as well because customers like and dislike an app based on the ability to communicate and connect with friends. I realized after my interviews that social media is such a major aspect of peoples lives and it made me want to create this product even more.