Identifying Local Opportunities

Samantha Twohig
ENT3003
Identifying Local Opportunities
1/30/19


Title: UF Student Dies after Being Struck by Vehicle
Link: https://www.alligator.org/news/uf-student-dies-days-after-being-struck-by-vehicle/article_069afbb6-42ce-11ea-b438-d76df92018c9.html
Opportunity: Provide more traffic lights and officers on the streets.
Story: A senior at the University of Florida was walking across the street along the crosswalk when she was struck by a car. After two days in critical condition, Denise Griffith was pronounced dead after suffering injuries to her spine and brain.
Problem: The problem is that cars are not being careful and not looking out for the students and other pedestrians that are crossing. This is a problem as many students cross the street to go to and from school and this could happen to anyone at any time.
Who has this problem: Denise unfortunately experienced this problem but so do most UF students that need to cross the street when going to class.


Title: UF Health Monitors Rumors of Coronavirus Spreading to Gainesville
Link: https://www.alligator.org/news/uf-health-monitors-rumors-of-coronavirus-spreading-to-gainesville/article_69a9b1a0-426c-11ea-86b2-87354e5a2a4e.html
Opportunity: Warn people to stay healthy as a new virus starts to arise.
Story: UF received word that a student’s family had traveled from China to Gainesville prior to the quarantine. As of right now, there are no students that are showing symptoms and the threat level is still relatively low however, precautions are still being taken.
Problem: The problem is how quickly the virus is spreading through China and how quickly it can reach here.
Who has this problem: As of right now, all of China is experiencing this problem but if we are not cautious, we can experience this problem as well.

Title: Man, Juvenile Gang Members Flee Police in Stolen Vehicle
Link: https://mycbs4.com/news/local/man-juvenile-gang-members-flee-police-in-stolen-vehicle
Opportunity: More authorities should be on this case and will hopefully prevent things like this from happening again.
Story: A 19 year old man stole to escape police authority. Malik Clark proceeded to hit a parked car causes damage to both the vehicles. The suspect was previously arrested for burglary and is a gang member.
Problem: The problem is that they were so easily able to steal and get away with it. Another reason this is a problem is because it is a recurring issue that happens everywhere.
Who has this problem: The individuals that do the crime along with society.


Title: Police: Missing 14-year-old Student in Danger
Link: https://mycbs4.com/news/local/police-missing-14-year-old-student-in-danger
Opportunity: Get more authorities and search parties on the case in order to have a better shot at finding her. Also hopefully coming with ways to prevent this in the future.
Story: 14 year old Kasey Jernigan went missing Monday morning, being last seen at her middle school. She apparently walks with crutches, which authorities believe put her in danger due to lack of mobility.
Problem: You hear many cases like this and yet nothing has been done to prevent it.
Who has this problem: Anyone can experience this issue however in this story Kasey and her family are experiencing this terror and tragedy.


Title: Two Florida Springs Will Soon be Opened for Public Access
Link: https://www.wcjb.com/content/news/Two-Florida-springs-to-soon-be-opened-for-public-enjoyment-567401401.html
Opportunity: A fun way for students to get away from studying
Story: The two springs are located along the Santa Fe River. The land will be purchased in Mid-February and they are still doing everything they can to fundraise and raise as much money as they can in order to add more features to these sites.
Problem: Students have easy access to these new sites and will spend more time here then they will in the library studying.
Who has this problem: All students, and maybe even teachers too.

Forming An Opportunity Belief

Samantha Twohig
ENT3003
1/28/20
Forming an Opportunity Belief

Beginning Point: Getting a manicure or pedicure is a common thing among women and young girls. However, after about a week, the nail polish begins to chip, causing many people to have to return to the salon and get them redone. I believe that there is an opportunity to create a nail polish or top coat that could prevent this from happening, leaving long lasting manicures and pedicures.

Describe Your Belief:

• Unmet need: To enjoy your nice nails for a long period of time and without them chipping.
• Who has the need: Anyone who has gotten their nails done and experienced this; mainly females.
• Where the need came from: This need has always existed no matter which nail place someone attends.
• What people are doing to meet this need: They are getting gel polish or powder dip which is more expensive and not as healthy as regular nail polish.
• I am 90% sure this is an opportunity that exists

Prototypical Customer: Females - all ages

Iteration #1: Female age 50
For her, keeping her nails from chipping is very hard. When she started working at West Elm doing manual labor, she realized this need and that this is the reason her nails chip even faster than usual. Normally when she gets her nails done, she gets just a clear coat on her nails as a way to prevent the paint from chipping and from her nails looking gross. If there was a product that could stop the chipping of the nail polish, she would be able to get a color on her nails rather than a clear coat.

Iteration #2: Female age 19
She experiences this need often. She uses her hands everyday and it causes her nails to chip. She began to notice this need back in middle school, however she did not start using gel or powder polish due to the great difference in price. She gets her nails done every week or every other depending on how bad they actually get. For her, a nail polish or top coat that will prevent this will greatly help her with this need.

Iteration #3: Female age 16 

She does not experience this need because she only gets the gel polish when she gets a manicure or pedicure. She does this as a way to avoid this need and a way to keep her nails looking good for a long period of time. However, this is very expensive, especially when she does it constantly. She is not that into my idea as she does not experience this need as often as others, however she is keeping an open mind to it because of how expensive the other solutions are.

Reflection: After interviewing three different people, all different ages, it was interesting to see how many people really do experience this need and how frustrated they get when the paint does chip. Although not all of them experience this on the same level, they all have experienced this at one point and believe that if there was a way to prevent this, it would make their lives so much easier, also helping them avoid going to the nail salon every week.

Summary: I believe that my opportunity is still there especially after talking to three different people about this. I think that almost everyone that has gotten their nails done at one point has experienced this. After talking to person #3, I may have to narrow my market down to people who only invest in regular nail polish but other than that I feel this opportunity is a good one.

My Entrepreneurship Story

Samantha Twohig 

ENT 3003 

1/27/20 

My Entrepreneurship Story 

This past summer I was exposed to entrepreneurship when I began working at a local boutique called ZANNZA Couture. ZANNZA Couture is an international wholesale clothing company with their warehouse located in New York. I had many responsibilities for both the local store and the international aspect. Within the store my job was to organize the clothes along the racks while also making sure the customers were able to find everything okay. With regards to the international part of this company, I was in charge of taking orders via phone and email as well as shipping out each order. My job was also to add new inventory to both the website and the catalog for that specific season’s line. Working for such a large company and doing such a wide array of tasks, I was able to learn more about the industry, what it is like to be an entrepreneur and make decisions on the career path I would like to take.

I decided to enroll in ENT3003 because I feel that this class will broaden my horizons regarding business and teach me aspects of entrepreneurship that I am unaware of. I hope to get more information on this part of the business world and get an idea of where I want to take my career post graduation.

Bug List

Samantha Twohig 

ENT3003 

1/22/20 

Bug List 

1. When teachers are trying to get the students' attention by scratching their nails on the chalkboard 
1. WHY: This is a way of punishing the students for not listening during their class or they are out of other options to getting their attention 
2. When you are drinking something through a straw and you get to the very end so it makes a slurping noise
1. WHY: There is no other way to get the last sip without making that noise, especially when drinking through a straw 
3. When my roommate does not move her pillows and bags from the doorway after entering the room causing me to not be able to enter 
1. WHY: Maybe she was in a rush and could not put her belongings away so she just threw them in for the time being 
4. Walking behind someone that is walking slow when I am in a rush to get somewhere 
1. WHY: They do not realize that I am in a rush or even behind them or they are not paying attention, maybe looking at their phone, and not focused on their speed 
5. When I am sitting at a nice restaurant with my family and the person next to me is chewing loud 
1. WHY: People should chew with their mouth open, especially in a public or social setting as to not bother the people around them 
6. When I am in the library trying to study quietly and someone is cracking their knuckles at the desk next to me 
1. WHY: Everyone in the library is trying to do their work peacefully and with this person cracking their knuckles so loud it is hard to concentrate 
7. Trying to pay attention in class and the person sitting near me is clicking their pen 
1. WHY: Because everyone in class is trying to listen to the teacher speak but it is hard when there is a loud clicking noise echoing through the room, while also being disrespectful to the teacher 
8. Having a conversation with someone, however that person is not keeping eye contact with me and is always getting distracted 
1. WHY: It is hard to keep a conversation going when the person you are talking to is seemingly not paying attention and makes it hard to even want to continue talking 
9. When I am out with a big group of people and someone is eating really slow and I am ready to leave 
1. WHY: It is annoying to have to have to wait if I am already done and ready to go 
10. Trying to watch a movie and the person I am watching with keeps asking a million questions 
1. WHY: I am also trying to watch the movie so it is hard to concentrate on both the movie and the questions that are being asked 
11. Listening and singing along to music in the car and my one friend who can actually sing is singing way too loud so I can not hear the song 
1. WHY: I also want to sing so it is annoying when I can’t hear the song over her voice 
12. Sitting at a table with someone and the table keeps moving because the person keeps fidgeting 
1. WHY: it is hard to write and do my work when the table keeps shaking 
13. When I make a plan to meet someone at a certain time and they show up late 
1. WHY: I made these plans at this time for a reason and it is frustrating when they come late because I may have other things going on 
14. When I make plans with someone and they cancel at the last minute 
1. WHY: If they told me in advance I would have been able to make new plans but since it was so late, everyone else is already busy 
15. When I'm in the middle of a conversation with someone and someone else continuously calls my name, trying to get my attention, yet sees that I am busy at the moment 
1. WHY: It is hard to focus on the conversation I am already in when someone is yelling my name at me. It is also disrespectful to interrupt, I will answer when I am done 
16. Having a conversation with someone and someone else comes over and tries to join the conversation 
1. WHY: Sometimes people should mind their own business and not try to make other people’s problems their own 
17. When me and my roommate have different temperature preferences and she turns the air conditioner off in the middle of the night 
1. WHY: She could ask me to turn it off rather than doing it behind my back. Also we should be able to come up with a compromise as grown adults 
18. When someone is wearing mix matched socks 
1. WHY: It does not look good when wearing two different colored socks and I don’t think it is hard to find the same colored socks 
19. When I say I want to see a movie and someone spoils the ending for you 
1. WHY: I want to be able to see the whole movie myself and don't want it ruined before I can do that 
20. When I am in a fight with someone and they don’t know how to confront me in person so they wait until we aren’t together and they text me 
1. WHY: We are grown adults, we should be able to be mature and handle situations face-to-face 

I found this assignment difficult because it was hard to think of all the things that bug me. When these things present themselves, I know that they bother me but when trying to think about them in this way it is much harder. The first few “bugs” were easy to think of but once I got to the end of the list, it was harder to come up with so many.

Sam's Test Blog

Hi, my name is Samantha Twohig.
This blog is my test blog for ENT3003!!