Figuring out Buyer Behavior No.1

Samantha Twohig
ENT3003
Figuring out Buyer Behavior No. 1
2/19/20

Segment: The segment I chose is people of all ages that use social media daily. Although each social media platform is what is gonna use this product overall, being in college it is easier to find people to interview in my area rather than contacting top people from different social media applications.

Interviews: 

1. Person 1: Female age 20; She uses social media in her every day life in order to keep in touch with friends and see what is going on in society today. However, she is aware of the possibility of invasion of privacy that comes along with social media use. She worries that certain information like her full name or phone number will be taken and shared, which is why she feels that a smaller set of required data is necessary for each platform.
2. Person 2: Male age 15; He uses social media apps like Snapchat more than he uses Facebook due to his age. As the years go on, the use of Facebook decreases in the younger generations. Being so young, he did not realize how serious of a problem the violation of data privacy really was and how often it occurs. However, now that he is aware and has this idea in his head that it could possibly happen to him, he is on board with my idea and product. 
3. Person 3: Female age 50; Not only does she use social media but so do her children. The idea of invasion of data privacy is huge concern for her because of her kids constant use of these platforms. She sees a need for this product and the decrease of required information in order to protect herself and even more to protect her kids from this issue. 

I decided to conduct three interviews with people of three different ages to illustrate how many people are involved with social media platforms and how many people could be affected by this issue. Each interviewee demonstrated a concern for privacy when it comes to these applications and all showed interest in my product and the need to regulate certain information that is required when making an account.